07/09/2010 11:58 PM |
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Apart from the awards and the unveiling of the Most Trusted Brands special issue, the event over the past two years has become a venue to network and make new contacts.On The Sidelines: Audience pulseOn The Sidelines: Audience pulse
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07/09/2010 11:58 PM |
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The gathering including CEOs, CMOs and leading ad personalities participated in the unveiling of what?s become a critical barometer of brand health in the market over the last 10 years - Brand Equity?s Most Trusted Brands survey.Brand Equity 'Most Trusted Brands' 2010- the eventBrand Equity 'Most Trusted Brands' 2010- the event
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01/09/2010 01:37 PM |
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A brand cannot stand for something it is not. Branding is a delicate balancing act between what one is and what one wishes to be.Brand identity: A delicate balance between image and authenticityBrand identity: A delicate balance between image and authenticity
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01/09/2010 08:49 AM |
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In its tenth year, the study has thrown up a lot of surprises: look out for new entrants.Brand Equity Survey: Check out India's Top 10 Most Trusted BrandsBrand Equity Survey: Check out India's Top 10 Most Trusted Brands
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01/09/2010 06:46 AM |
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 Lux took the No. 3 spot in the tenth edition of the Brand Equity Most Trusted Brands Survey (2010).Brand Lux: Journey is as beautiful as the faces that endorse itBrand Lux: Journey is as beautiful as the faces that endorse it
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01/09/2010 01:10 AM |
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 It's a hat-trick for nokia. But the Brand will have to read the Pitch carefully to stay at number one.Nokia: Hat-trick for Nokia, will have to read pitch to stay No 1Nokia: Hat-trick for Nokia, will have to read pitch to stay No 1
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01/09/2010 12:10 AM |
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 Successful brands deliver timeless values, build on them and resonate not just with the immediate needs of consumers but also their larger aspirations.Successful brands deliver on assurance, promise and trust: Nitin Paranjpe, CEO HULSuccessful brands deliver on assurance, promise and trust: Nitin Paranjpe, CEO HUL
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31/08/2010 07:28 PM |
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Top Favourite Brands in Different Metro CitiesTop Favourite Brands in Different Metro Cities
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31/08/2010 07:01 PM |
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Top 50 Digital BrandsTop 50 Digital Brands
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31/08/2010 07:01 PM |
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Top 10 Brands of 2010Top 10 Brands of 2010
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31/08/2010 06:47 PM |
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Demographic Dashbord: Top Favourite BrandsDemographic Dashbord: Top Favourite Brands
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31/08/2010 06:46 PM |
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Category Ranks: Peak Performers' PlaylistCategory Ranks: Peak Performers' Playlist
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31/08/2010 06:30 PM |
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Top Digital Brands - category-wiseTop Digital Brands - category-wise
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31/08/2010 05:25 PM |
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 Read to know more about brand Lux.Things you didn't know about LuxThings you didn't know about Lux
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31/08/2010 04:31 PM |
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 Recognizing that integrity is an investment with a financial payoff can be empowering.Integrity scores over profit & loss to keep crisis at bay: Anna BernasekIntegrity scores over profit & loss to keep crisis at bay: Anna Bernasek
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