(Wednesday, 01 February 2012 06:16)
Brands are now going back to the drawing board to tackle the twin problem of pricing and positioning to get consumers interested.
(Tuesday, 31 January 2012 19:33)
Peter Rothwell lives out of his suitcase, but you wouldn't expect much else from the head of global travel company.
(Tuesday, 31 January 2012 19:33)
It's not just skincare and grooming products that is running after Paparazzi Generation. Brands in eyewear and even mobile handsets could ignite photo sharing occasions.
(Tuesday, 31 January 2012 19:32)
The telling of a quirky brand tale in a car commercial may be just what the mechanic ordered in order to speed past competition in the auto ads race.
(Tuesday, 31 January 2012 19:32)
Take a few quirky doodles, throw in some simple gags, and a big mama, and you have a recipe for a campaign that works longer and is more livelier. Just like the product's promise.
(Tuesday, 31 January 2012 19:32)
The gifting, rewards and loyalty industry is pegged at Rs 22,000 crore and Khare says the opportunity for brands to engage through the channel is immense.
(Tuesday, 31 January 2012 19:31)
Marketers should look beyond the traditional advertising and adapt to the new and evolving advertising mediums, says Pooja Jain, ED - Marketing of Luxor Group.
(Tuesday, 31 January 2012 19:31)
Biker antics takes a two-wheeler auto brand straight to the top, while our panel gives a consumer durable company a one-way ticket, sending it south.
(Tuesday, 31 January 2012 19:31)
Virgin America has named one of its airplanes "Stay Hungry, Stay Foolish" in honor of Apple co-founder Steve Jobs, reports MacRumors.
(Wednesday, 25 January 2012 01:07)
RIM globally has been under pressure with revenues and profits dropping, but in India, it is quite another story, one that has only begun.
(Tuesday, 24 January 2012 21:07)
Marketers and agency folk must dare to 'invent and fail' in order to 'invent and succeed'. Tony Granger, global chief creative officer, Young & Rubicam writes exclusively for BE.
(Tuesday, 24 January 2012 21:06)
Account planners just have to get back their mojo in an interactive world in which brands are required to create conspicuous consumer experiences
(Tuesday, 24 January 2012 19:06)
The entire range of Tees has been designed around the concept of taking the cheesy lines usually found on t-shirts and moving them to a range of watches.
(Tuesday, 24 January 2012 18:52)
Poorly performing retailers in West who are quick to blame their plight on economy would do better to sharpen their focus & offerings.
(Tuesday, 24 January 2012 18:34)
BE presents a selection of ten of the most annoying ads (in no particular order) from 2011 as judged by our expert consumer panel through the year.
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