(Tuesday, 21 May 2013 22:28)
It’s been a year since a series of independent digital agencies were gobbled up by the big holding cos. BE does a thorough check-up.
(Tuesday, 21 May 2013 22:28)
Both trying to get their mojo back in a market where they have not been in the reckoning for a while.
(Tuesday, 21 May 2013 22:28)
It’s a tough world out there for brands, one of those damned if you don’t, damned and publicly slammed if you do situations.
(Tuesday, 21 May 2013 22:27)
Presenting this week's best and worst Indian advertising. One brand puts our panel in a sweet mood, the other leaves a bitter aftertaste.
(Tuesday, 21 May 2013 22:27)
BEst BEkaar is humming along nicely, now that our consumer panel is back and hard at work. That doesn't mean Team BE has entirely given up weighing in on ads. So prepare to hear from us every once in a while.
(Tuesday, 21 May 2013 22:27)
It’s the third edition of our Cannes judges series, and this week, IPG Mediabrands’ Shashi Sinha weighs in on the rigours of jury duty and one of his favourite entries.
(Wednesday, 15 May 2013 01:13)
You don't have to be twenty-something to be able to market to twenty-somethings. But in order to speak their language it sure does help to have a few translators on your side.
(Wednesday, 15 May 2013 01:13)
It is said that the biggest crime ever committed by an ad man was creating boring advertising. And car advertising is being held guilty of this crime, in large parts, going by the creative output being churned out.
(Wednesday, 15 May 2013 01:12)
How To Write A Brief? A book every adwallah secretly wishes he could give his client. Alas that book doesn’t exist. Despair not, BE provides a How To (Not) Write A Bad Brief?
(Wednesday, 15 May 2013 01:12)
The countdown to Cannes Lions has begun. Here’s another instalment from our series on the Indian contingent of judges, this time serving on traditional media juries.
(Wednesday, 15 May 2013 01:11)
Here is a look at this week's best and worst Indian advertising:
(Wednesday, 15 May 2013 01:11)
Once long copy ads written in the style of Neil French, Indra Sinha & David Abbott advertised everything from pickles to refrigerators. The form lives on today primarily supported by competitions like Longhand and passionate enthusiasts.
(Wednesday, 08 May 2013 00:55)
In each of these, the point is that one should buy their own bottle of water and not share or "kiss" somebody else's drink.
(Wednesday, 08 May 2013 00:55)
Amir Kassaei has worked at TBWA, Springer& Jacoby Germany and DDB Germany before donning the mantle of the global chief creative officer, DDB Worldwide.
(Wednesday, 08 May 2013 00:55)
Presenting this week's best and worst Indian advertising. One brand puts our panel in a sweet mood, the other leaves a bitter aftertaste.
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