(Wednesday, 15 May 2013 01:13)
You don't have to be twenty-something to be able to market to twenty-somethings. But in order to speak their language it sure does help to have a few translators on your side.
(Wednesday, 15 May 2013 01:13)
It is said that the biggest crime ever committed by an ad man was creating boring advertising. And car advertising is being held guilty of this crime, in large parts, going by the creative output being churned out.
(Wednesday, 15 May 2013 01:12)
How To Write A Brief? A book every adwallah secretly wishes he could give his client. Alas that book doesn’t exist. Despair not, BE provides a How To (Not) Write A Bad Brief?
(Wednesday, 15 May 2013 01:12)
The countdown to Cannes Lions has begun. Here’s another instalment from our series on the Indian contingent of judges, this time serving on traditional media juries.
(Wednesday, 15 May 2013 01:11)
Here is a look at this week's best and worst Indian advertising:
(Wednesday, 15 May 2013 01:11)
Once long copy ads written in the style of Neil French, Indra Sinha & David Abbott advertised everything from pickles to refrigerators. The form lives on today primarily supported by competitions like Longhand and passionate enthusiasts.
(Wednesday, 08 May 2013 00:55)
In each of these, the point is that one should buy their own bottle of water and not share or "kiss" somebody else's drink.
(Wednesday, 08 May 2013 00:55)
Amir Kassaei has worked at TBWA, Springer& Jacoby Germany and DDB Germany before donning the mantle of the global chief creative officer, DDB Worldwide.
(Wednesday, 08 May 2013 00:55)
Presenting this week's best and worst Indian advertising. One brand puts our panel in a sweet mood, the other leaves a bitter aftertaste.
(Wednesday, 08 May 2013 00:54)
The three are planning to launch an agency and are even hunting around for an investor.
(Wednesday, 08 May 2013 00:54)
The 60-second ad - which the beverage maker has since removed from the web and apologised for - was made by the rapper known as Tyler the Creator
(Wednesday, 08 May 2013 00:54)
Young adwallahs break down this week’s controversial Hyundai ‘pipe job’ ad. Read their verdict on whether it’s suicidal for the brand or not
(Wednesday, 08 May 2013 00:54)
With Cannes Lions just over a month away, Brand Equity brings you the first of a series on the Indian regiment of judges.
(Wednesday, 08 May 2013 00:54)
After several years under the radar, Usha is back claiming to be "the air experts". Their massive spends on IPL is at least enough to earn them the informal sobriquet of the on-air experts.
(Wednesday, 08 May 2013 00:54)
Through the ages, agencies and clients have been in several bloody clashes over remuneration. BE looks into the problem and agencies and clients provide a few workarounds.
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